The Grand Theatre is known for world-class theatre created and built in London, Ontario. The design for their 2019/20 season amplifies their mission to be World Curious and London Proud with an illustration of the London skyline by Art Director Scott McKowen featured on posters and season brochures. Leveraging the season illustrations I designed posters, flyers, extensive print and digital ad campaigns, a season brochure, an annual report, and a series of 12 house programs. I refreshed the design of the Grand’s house programs and annual report resulting in enhanced readability and audience engagement.