The ask was to create a concept for a series of skin care products with multiple formulas. Theia is a skin care brand that creates products tailored to different skin types with the belief that everyone can achieve a radiant natural glow. The brand takes its name from a the titaness Theia from greek mythology who represented brightness and wide-shining light. I used that idea to guide the gradient textures used on the label, each with a different colourway to represent each unique formula. The diecut outer packaging for a series of serums reveals the gradient pattern as its removed.