I was approached by WooWoo Laboratory to develop branding and packaging for their small batch, natural, handmade skincare and wellness products that support wellness, sexual health, and self care. We set out to create a visual identity that would be minimal, contemporary, natural, feminine, and empowering, conveying the idea of bodycare without shame. The logo and typography are clean and minimal. The colour palette and brand pattern is warm, feminine and natural, with different tones and shapes referencing the body.